As the product designer leading Burger King’s loyalty program and a specialist in gamification, I adapted the famous Shake & Win experience from Hungry Jack’s to the Brazilian market as part of a Black Friday campaign.
Increase from 8.7 million loyalty members to 10 million.
2 million news app downloads.
6.9 million views on YouTube video
Loyalty Program Coordinator
Bianca Kaczorowski
Product Owner
Fernanda Souza
Product Designer
Robson Severo
UI Designer
Marcus Razuk
