Designing a viral gamification feature for Burger King Brazil

As the product designer leading Burger King’s loyalty program and a specialist in gamification, I adapted the famous Shake & Win experience from Hungry Jack’s to the Brazilian market as part of a Black Friday campaign.

Result

Increase from 8.7 million loyalty members to 10 million.

2 million news app downloads.

6.9 million views on YouTube video

Loyalty Program Coordinator
Bianca Kaczorowski

Product Owner
Fernanda Souza

Product Designer
Robson Severo

UI Designer
Marcus Razuk

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