A PRODUCT DESIGNER WITH A DEEP CARE FOR BRANDING

From identity to interface, I design brands that live in the product experience.

FamilySearch

I updated the visual identity while keeping it rooted in the existing legacy and introduced subtle gamification elements to foster community growth around the product.

Domo Plátanos

I designed Domo Plátanos’ first visual identity, blending modern comfort with the quiet romance of nature to express its essence of connection and calm.

Burger King

As the product designer leading Burger King’s loyalty program and a specialist in gamification, I adapted the famous Shake & Win experience from Hungry Jack’s to the Brazilian market as part of a Black Friday campaign.

Increase from 8.7 million loyalty members to 10 million.
2 million news app downloads.
6.9 million views on YouTube video